Every business needs a mission statement. It is a declaration of what your company stands for, what it intends to do, and how it plans on doing it. Your HVAC company is no exception.
Let’s dive in.
Purpose of an HVAC Company Mission Statement
Your HVAC company mission statement serves as a rallying cry for your employees. It should inspire them to do their best work and be a constant reminder of why the company exists in the first place. A strong HVAC mission statement will also help you attract and retain customers who align with your values.
Elements of an HVAC Company Mission Statement
There are five key elements that every HVAC company mission statement should include:
- Company Purpose
- Inspiration
- Clarity
- Concise Statement
- Briefly Outline Company Capabilities
Let’s take a look at each element in more detail.
Company Purpose
First and foremost, your HVAC company mission statement should include your company’s purpose. What is the reason for your company’s existence? This is about more than just making money. Every company exists to solve a problem or meet a need.
For example, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Tesla’s mission is “to accelerate the world’s transition to sustainable energy.”
Inspire
Your HVAC company mission statement should also be inspiring. It should be something that gets your employees excited to come to work every day and motivates them to do their best.
One way to make sure your HVAC mission statement is inviting is to make it aspirational. That is, make it something that your company is working toward, but has not yet achieved. For example, Amazon’s mission is “to be the earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Make it Clear
Your HVAC company mission statement should be clear and easy to understand. It should not be vague or open to interpretation. This is important because you want your clients and employees to be on the same page with what your company is trying to achieve.
One way to make sure your HVAC mission statement is clear is to use simple, concrete language. For example, Nike’s mission is “to bring inspiration and innovation to every athlete in the world.”
Keep it Concise
Your HVAC company mission statement should also be concise. It should be no longer than a few sentences. This is important because you want your employees to be able to memorize it and use it as a guide in their day-to-day work.
Briefly Outline Company Capabilities
Finally, your HVAC company mission statement should briefly outline your company’s capabilities. What can your company specifically do? In what areas does your company excel? This is important because you want your employees to know the limits of what they can achieve and where they need to focus their efforts.
Putting it Together
Now that we’ve gone over the key elements of an HVAC company mission statement, let’s put them all together. Here’s an example:
“Our mission at ABC HVAC is to provide our customers with the highest quality HVAC products and services in the industry. We will achieve this by always putting our customers first, investing in cutting-edge HVAC technology, and providing our employees with the training and resources they need to succeed.”
Examples
Here are a few more examples of HVAC company mission statements:
“To be the leading provider of HVAC products and services that improve the lives of our customers.”
“To provide our customers with the best HVAC experience possible.”
“To be the HVAC company of choice for homeowners and businesses.”
Conclusion
An HVAC company mission statement is a declaration of what your company stands for, what it intends to do, and how it plans to do it. It is an important part of your company’s identity and should be inspiring and motivational for your clients and employees. If you don’t have an HVAC company mission statement, now is the time to develop one. Use the tips in this article to write an HVAC company mission statement that is clear, concise, and inspiring.